The Decision Support System Determines The Effectiveness Of The Pelita Nusantara Stmik Promotion Media With The Profile Matching Method

In carrying out promotional activities, the level of effectiveness a media used by promotion team greatly influences results to be achieved. Therefore, it is necessary pay attention which more appropriate use when conducting promotions. decision making, researcher uses Profile Matching method. The method as mechanism in making assuming that there an ideal predictor variables must met subject under study, not minimum or passed. process, comparison process will carried between individual competencies into standard competencies, this case Raskin profile, so differences competence can known. From decision-making obtain most effective activities.